To provide sophisticated, versatile menswear that seamlessly blends refined style with exceptional comfort at accessible price points.
We launched in 1986 as Macy's first private label brand with a European-inspired vision. Starting with men's shirts in a small New York City studio, our founder Alfred Dungler and a team of just five people created a brand name that evoked Italian sophistication while appearing at the top of alphabetical listings. The initial collection was produced in Italy with a modest budget of $75,000, and the response from customers exceeded all expectations.
By 1988, we had expanded beyond men's shirts to encompass a complete lifestyle offering including suits, sportswear, pants, and footwear. Through the 1990s and early 2000s, Alfani became one of the top-selling brands at Macy's, available in every store location across the United States. We introduced our AlfaTech fabric technology to bring performance-driven comfort to professional attire, incorporating moisture-wicking, stretch, and temperature regulation into everyday business wear.
For over 50 years in fashion retail, we have maintained our founding commitment to making quality menswear accessible without compromising on style or construction. Today, Alfani Men continues as a cornerstone brand at Macy's, trusted by career-oriented professionals who value versatile pieces that transition from workday to weekend.
At the core of Alfani is AlfaTech fabric technology featuring moisture-wicking, 4-way stretch, temperature regulation, and wrinkle resistance.